Swaying toward starting a newsletter?

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide.

Sway is a feature of the Office 365 suite you likely already have and use, which helps you create and share interactive content in minutes. Let’s take a look at how you can leverage Sway to create newsletters that wow audiences.

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Why Good-Better-Best Pricing Works, and How to Implement It

Whether you’ve noticed it or not, good-better-best pricing is everywhere you look. Also known as ‘tiered pricing,’ the good-better-best pricing strategy generally offers customers three options for a product at gradually increasing prices: the ‘good’ option, the ‘better’ option, and the ‘best’ option. Any time you go to a restaurant or a movie theater and they offer you small, medium, and large options, that’s good-better-best pricing. When you book a flight and choose between coach, premium economy, and business class: there’s good-better-best again. Every time you fill your car up with gas, ‘good,’ ‘better,’ and ‘best’ are represented by regular, plus, and premium options. With the prevalence of this pricing strategy, it stands to reason that this is an effective practice, so let’s take a closer look at how it works.  Read more

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Why run a drip email campaign?

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from you the first time you make contact with them. It is critical that you stay engaged with potential customers until such a time as they are ready to make a purchase.

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