Entries by Remi Young

How and Why to Implement a Content Marketing Strategy

In today’s over-saturated market with an abundance of choices for nearly every type of product or service, finding new ways to stand apart from the competition is paramount in order to remain successful. One of the quickest and most effective ways to do that is by implementing a content marketing strategy. On average, conversion rates […]

Delve into a lesser-known feature of Office 365

We’ve all been there. Those frustrating moments when you know you’ve seen some information but just can’t remember where, or when you can’t recall a recent contact’s name, or have forgotten where a colleague has placed a critical file for a joint project. As maddening as this can be, one of the lesser-known features of […]

CUSTOMER ENGAGEMENT: THE GROWING NEED FOR PERSONALIZATION

With over 90 percent of today’s customers reporting they are more likely to interact with brands that recognize them and provide relevant offers or recommendations1, it is vital for businesses to implement a personalization strategy in order to remain competitive. Gone are the days when simply placing a customer’s name on an otherwise generic sales […]

Cloud modernization simplified: selling the Azure cloud with just four simple words

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand […]

Driving enterprise social with Yammer for Office 365

The modern workforce, with employees more often telecommuting and working across different time zones, can present challenges to effective collaboration and communication.  This can manifest into a decrease in employee productivity and an increase in frustration. Fortunately, Microsoft Office 365 and Yammer have joined forces to create an integrated solution that will open up lines […]

Swaying toward starting a newsletter?

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide. Sway is a […]

Why Good-Better-Best Pricing Works, and How to Implement It

Whether you’ve noticed it or not, good-better-best pricing is everywhere you look. Also known as ‘tiered pricing,’ the good-better-best pricing strategy generally offers customers three options for a product at gradually increasing prices: the ‘good’ option, the ‘better’ option, and the ‘best’ option. Any time you go to a restaurant or a movie theater and […]