Posts

How to propel your lead gen activities with original content

Developing original content—like eBooks, guides, case studies, blogs, and whitepapers—can have a multitude of benefits to your business. Not only does it help you establish your brand as a subject matter authority in your area of expertise, but it can provide valuable material for driving and strengthening your lead generation campaigns. In this over saturated market, it’s essential to find ways to cut through the noise in order to reach customers. A well-crafted, informative piece of content can generate up to three times as many prospects as traditional outbound marketing and advertising tactics.1

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The “3-30-3” Rule: Does your marketing content measure up?

So you’ve decided to incorporate a content strategy into your marketing plans—great! While numbers show that conversion rates trend at six times higher for companies leveraging content marketing than those that don’t,1 simply putting content out there doesn’t guarantee it’s going to resonate with your customers. In a previous blog, we discussed some of the key best practices for a content marketing strategy, including the value of quality over quantity and talking to your audience’s specific needs and concerns. But even if your content is highly relevant and well executed, in today’s fast-paced world it can be particularly challenging to catch – much less keep – a prospective buyer’s attention. Well, that’s where the “3-30-3” rule can help guide you in crafting content that draws readers in and makes an impact.

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Demand Generation Strategies That Drive Results

So you want to grow your business, sell a new product or service, or just drive additional revenue – but where do you start? In today’s competitive, saturated market it can be difficult to cut through the white noise and effectively engage your prospective customers while providing a measurable return on investment (ROI). There are a variety of demand generation strategies that can help companies to do just that, yet it is key to find the right approach for your particular audience that both supports your brand’s goals and is something that you can commit to maintaining. Demand gen takes time and effort, and there is no point in jumping headfirst into strategy that you can’t keep up with or dedicate the appropriate time and resources to.

It is also essential to first spend some time identifying your target buyer personas and segments, as well as understanding their unique pain points and needs, which will allow more tailored messaging and amplify the impact of your campaigns. With a little effort, implementing a successful, targeted demand gen strategy can not only increase your overall brand awareness, but help to drive better qualified leads that are more likely to be interested in what you’re selling.

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How and Why to Implement a Content Marketing Strategy

In today’s over-saturated market with an abundance of choices for nearly every type of product or service, finding new ways to stand apart from the competition is paramount in order to remain successful. One of the quickest and most effective ways to do that is by implementing a content marketing strategy. On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t.1 Content marketing not only serves as a way to educate and inform your customers about your brand or product, but also helps to set you apart and establish your brand as an authority on the subject. Read more

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Swaying toward starting a newsletter?

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide.

Sway is a feature of the Office 365 suite you likely already have and use, which helps you create and share interactive content in minutes. Let’s take a look at how you can leverage Sway to create newsletters that wow audiences.

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