Snowflake gains 11x average monthly leads from multi-channel campaign

Over the course of a four-week, multi-channel lead gen campaign developed and managed by Cadence Preferred, Microsoft partner and cloud-based data platform provider Snowflake received 11x its average number of monthly leads. Through digital advertisements across Google display network, Google paid search, and LinkedIn, the campaign in total delivered 11 new leads in just four weeks, as compared to the single new lead per month that Snowflake received on average over the prior nine months. Contributing to the overall success of the campaign, the Google paid search ads in particular drove an impressive 5.38% click-through rate (CTR), roughly 18% above the industry average for comparable campaigns.