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As Microsoft heads into the new fiscal year, one thing is clear – 2026 will have a laser-focus on scaling AI, modernizing cloud...

Having helped a multitude of partners navigate the Microsoft co-sell process and take winning joint offers to market, we’ve gained...

While it takes a commitment of time and effort, developing a detailed account plan can help you move up in the decisioning process with...

Great offers don’t happen by accident. They’re strategic, persuasive, and built to win. But this also takes time and effort, especially...

Designed to help partners collaborate and co-sell effectively with Microsoft, the Microsoft Customer Engagement Methodology – dubbed...

Despite the growth of social, video, and other digital marketing channels, more than 59 percent of businesses still identify email as the most effective marketing channel for their brand.1 The necessity of email marketing is only expected to increase as distrust in social media grows and buyers demand more personal, authentic, 1:1 connections. While it [&hellip;]</p>

There’s no denying that social media has become an effective channel for B2B customer engagement and lead gen—roughly 95% of B2B marketers utilize social media as part of their marketing strategy.1 A staggering 4.2 billion people around the globe currently utilize social media,2 spending an average of 2.5 hours each day scrolling social media sites.3 [&hellip;]</p>

If your job involves sales, marketing, or attracting customer leads in any way, knowing how and when to blog is a critical skill. Blogging is a key lead generation mechanism, and a great way to set you apart from your competition. In fact, marketers that prioritize blogging see 13-times the ROI of businesses that don&#8217;t.1 [&hellip;]</p>