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Display advertising is just one of many digital channels that can help you drive brand awareness, promote a product or service, or collect leads through a piece of content or event, and it has some great advantages—one being the sheer number of people your ads can potentially reach. Google Display Network alone can reach up to 90%  of all internet users, everywhere. While this might sound like an enormous, easy opportunity for a quick win, banner blindness is a real problem.

In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles.   That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messa

This year, Microsoft is leaning in to AI more than ever as it declares the start of a bold new era: the rise of the Frontier Firm . This...

As Microsoft heads into the new fiscal year, one thing is clear – 2026 will have a laser-focus on scaling AI, modernizing cloud...

Having helped a multitude of partners navigate the Microsoft co-sell process and take winning joint offers to market, we’ve gained...

While it takes a commitment of time and effort, developing a detailed account plan can help you move up in the decisioning process with...

Great offers don’t happen by accident. They’re strategic, persuasive, and built to win. But this also takes time and effort, especially...

Designed to help partners collaborate and co-sell effectively with Microsoft, the Microsoft Customer Engagement Methodology – dubbed...