Subscribe to our blog!

Display advertising is just one of many digital channels that can help you drive brand awareness, promote a product or service, or collect leads through a piece of content or event, and it has some great advantages—one being the sheer number of people your ads can potentially reach. Google Display Network alone can reach up to 90%  of all internet users, everywhere. While this might sound like an enormous, easy opportunity for a quick win, banner blindness is a real problem.

Google reports that it processes an astonishing 70,000 search queries every single second, equating to over 2-trillion global searches each year.1 With volumes that enormous, who would want to pass up the opportunity to capitalize on all that traffic to get noticed and drive new business? With a successfully executed Google pay-per-click (PPC) campaign, businesses [&hellip;]</p>