Subscribe to our blog!

Private offers and transactable listings are quickly becoming table stakes for winning Microsoft field mindshare—especially for ISVs/SDCs aiming to accelerate co‑sell and close more enterprise deals. If you want Microsoft Account Executives (AEs) to bring your solution into customer conversations, you need more than a listing. You need a private offer they can champion—one that’s predictable, easy to position, aligned to Microsoft’s priorities, and helps drive customer incen

Having helped a multitude of partners navigate the Microsoft co-sell process and take winning joint offers to market, we’ve gained...

Great offers don’t happen by accident. They’re strategic, persuasive, and built to win. But this also takes time and effort, especially...