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Developing original content—like eBooks, guides, case studies, blogs, and whitepapers—can have a multitude of benefits to your business. Not only does it help you establish your brand as a subject matter authority in your area of expertise, but it can provide valuable material for driving and strengthening your lead generation campaigns. In this over saturated [&hellip;]</p>

So you’ve decided to incorporate a content strategy into your marketing plans—great! While numbers show that conversion rates trend at six times higher for companies leveraging content marketing than those that don’t,1 simply putting content out there doesn’t guarantee it’s going to resonate with your customers. In a previous blog, we discussed some of the [&hellip;]</p>

In today’s over-saturated market with an abundance of choices for nearly every type of product or service, finding new ways to stand apart from the competition is paramount in order to remain successful. One of the quickest and most effective ways to do that is by implementing a content marketing strategy. On average, conversion rates [&hellip;]</p>

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide. Sway is a [&hellip;]</p>