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Designed to help partners collaborate and co-sell effectively with Microsoft, the Microsoft Customer Engagement Methodology – dubbed...

There’s no denying that social media has become an effective channel for B2B customer engagement and lead gen—roughly 95% of B2B marketers utilize social media as part of their marketing strategy.1 A staggering 4.2 billion people around the globe currently utilize social media,2 spending an average of 2.5 hours each day scrolling social media sites.3 [&hellip;]</p>

With over 90 percent of today’s customers reporting they are more likely to interact with brands that recognize them and provide relevant offers or recommendations1, it is vital for businesses to implement a personalization strategy in order to remain competitive. Gone are the days when simply placing a customer’s name on an otherwise generic sales [&hellip;]</p>

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide. Sway is a [&hellip;]</p>