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Despite the growth of social, video, and other digital marketing channels, more than 59 percent of businesses still identify email as the most effective marketing channel for their brand.1 The necessity of email marketing is only expected to increase as distrust in social media grows and buyers demand more personal, authentic, 1:1 connections. While it [&hellip;]</p>

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from