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Private offers and transactable listings are quickly becoming table stakes for winning Microsoft field mindshare—especially for ISVs/SDCs aiming to accelerate co‑sell and close more enterprise deals. If you want Microsoft Account Executives (AEs) to bring your solution into customer conversations, you need more than a listing. You need a private offer they can champion—one that’s predictable, easy to position, aligned to Microsoft’s priorities, and helps drive customer incen

Born in the 1950s, the “Marketing Mix” concept, also known as “ The Four Ps of Marketing ,” defines the essential components that should always be considered when crafting a marketing strategy—Product, Price, Place, and Promotion. Modern studies show that marketing teams using the “Four Ps” framework create more cohesive strategies, identify weaknesses faster, improve customer satisfaction, and significantly boost their chances of sales success. From better resource allocatio

In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles.   That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messa

Having helped a multitude of partners navigate the Microsoft co-sell process and take winning joint offers to market, we’ve gained...

Great offers don’t happen by accident. They’re strategic, persuasive, and built to win. But this also takes time and effort, especially...

Designed to help partners collaborate and co-sell effectively with Microsoft, the Microsoft Customer Engagement Methodology – dubbed...

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand [&hellip;]</p>