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Most Microsoft partners don’t have a content problem. They have an execution problem. These days, partners have access to more Microsoft-provided go-to-market (GTM) assets than they know what to do with—from playbooks and benefit portals to "campaigns-in-a-box." Yet the results are often a similar, familiar story: inconsistent campaigns, low engagement, and a lot of work that doesn’t translate into pipeline. The problem isn’t effort or intent. It’s the absence of a marketing

As Microsoft heads into the new fiscal year, one thing is clear – 2026 will have a laser-focus on scaling AI, modernizing cloud...

Having helped a multitude of partners navigate the Microsoft co-sell process and take winning joint offers to market, we’ve gained...

Designed to help partners collaborate and co-sell effectively with Microsoft, the Microsoft Customer Engagement Methodology – dubbed...