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Private offers and transactable listings are quickly becoming table stakes for winning Microsoft field mindshare—especially for ISVs/SDCs aiming to accelerate co‑sell and close more enterprise deals. If you want Microsoft Account Executives (AEs) to bring your solution into customer conversations, you need more than a listing. You need a private offer they can champion—one that’s predictable, easy to position, aligned to Microsoft’s priorities, and helps drive customer incen

In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles.   That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messa