In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles.   That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messaging Model : a...

This year, Microsoft is leaning in to AI more than ever as it declares the start of a bold new era: the rise of the Frontier Firm . This...

As Microsoft heads into the new fiscal year, one thing is clear – 2026 will have a laser-focus on scaling AI, modernizing cloud...