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Join date: Feb 5, 2024
Posts (28)
Oct 7, 2025 ∙ 5 min
The M4 Model: Crafting meaningful, memorable, metrics-based, and Microsoft-aligned messaging
In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles. That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messaging Model : a...
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Sep 2, 2025 ∙ 3 min
Becoming Frontier: Why the future belongs to AI-native enterprises
This year, Microsoft is leaning in to AI more than ever as it declares the start of a bold new era: the rise of the Frontier Firm . This...
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Aug 5, 2025 ∙ 4 min
Key themes and takeaways from MCAPS Start for Partners 2026
As Microsoft heads into the new fiscal year, one thing is clear – 2026 will have a laser-focus on scaling AI, modernizing cloud...
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Remi Young
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