Private offers and transactable listings are quickly becoming table stakes for winning Microsoft field mindshare—especially for ISVs/SDCs aiming to accelerate co‑sell and close more enterprise deals. If you want Microsoft Account Executives (AEs) to bring your solution into customer conversations, you need more than a listing. You need a private offer they can champion—one that’s predictable, easy to position, aligned to Microsoft’s priorities, and helps drive customer incentives like MACC...

Born in the 1950s, the “Marketing Mix” concept, also known as “ The Four Ps of Marketing ,” defines the essential components that should always be considered when crafting a marketing strategy—Product, Price, Place, and Promotion. Modern studies show that marketing teams using the “Four Ps” framework create more cohesive strategies, identify weaknesses faster, improve customer satisfaction, and significantly boost their chances of sales success. From better resource allocation to stronger...

Display advertising is just one of many digital channels that can help you drive brand awareness, promote a product or service, or collect leads through a piece of content or event, and it has some great advantages—one being the sheer number of people your ads can potentially reach. Google Display Network alone can reach up to 90%  of all internet users, everywhere. While this might sound like an enormous, easy opportunity for a quick win, banner blindness is a real problem. Today, the...