Entries by Remi Young

The “3-30-3” Rule: Does your marketing content measure up?

So you’ve decided to incorporate a content strategy into your marketing plans—great! While numbers show that conversion rates trend at six times higher for companies leveraging content marketing than those that don’t,1 simply putting content out there doesn’t guarantee it’s going to resonate with your customers. In a previous blog, we discussed some of the […]

THE IMPORTANCE OF VIDEO MARKETING

Among the many channels and strategies for marketing today, there is no denying that video has slowly taken over as a top, if not the top, form of engagement and an essential part of any marketing plan. With 66 percent of B2B buyers reporting they prefer to learn about a product or service through video versus […]

Demand Generation Strategies That Drive Results

So you want to grow your business, sell a new product or service, or just drive additional revenue – but where do you start? In today’s competitive, saturated market it can be difficult to cut through the white noise and effectively engage your prospective customers while providing a measurable return on investment (ROI). There are […]

How and Why to Implement a Content Marketing Strategy

In today’s over-saturated market with an abundance of choices for nearly every type of product or service, finding new ways to stand apart from the competition is paramount in order to remain successful. One of the quickest and most effective ways to do that is by implementing a content marketing strategy. On average, conversion rates […]

Delve into a lesser-known feature of Office 365

We’ve all been there. Those frustrating moments when you know you’ve seen some information but just can’t remember where, or when you can’t recall a recent contact’s name, or have forgotten where a colleague has placed a critical file for a joint project. As maddening as this can be, one of the lesser-known features of […]

CUSTOMER ENGAGEMENT: THE GROWING NEED FOR PERSONALIZATION

With over 90 percent of today’s customers reporting they are more likely to interact with brands that recognize them and provide relevant offers or recommendations1, it is vital for businesses to implement a personalization strategy in order to remain competitive. Gone are the days when simply placing a customer’s name on an otherwise generic sales […]

Cloud modernization simplified: selling the Azure cloud with just four simple words

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand […]

Driving enterprise social with Yammer for Office 365

The modern workforce, with employees more often telecommuting and working across different time zones, can present challenges to effective collaboration and communication.  This can manifest into a decrease in employee productivity and an increase in frustration. Fortunately, Microsoft Office 365 and Yammer have joined forces to create an integrated solution that will open up lines […]