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Five must-have tips for emails that get opened

Despite the growth of social, video, and other digital marketing channels, more than 59 percent of businesses still identify email as the most effective marketing channel for their brand.1 The necessity of email marketing is only expected to increase as distrust in social media grows and buyers demand more personal, authentic, 1:1 connections. While it [&hellip;]</p>

No ad budget? No problem! How to leverage an organic social media strategy to drive leads

There’s no denying that social media has become an effective channel for B2B customer engagement and lead gen—roughly 95% of B2B marketers utilize social media as part of their marketing strategy.1 A staggering 4.2 billion people around the globe currently utilize social media,2 spending an average of 2.5 hours each day scrolling social media sites.3 [&hellip;]</p>

When And Why To Blog: 5 Steps To Getting Started

If your job involves sales, marketing, or attracting customer leads in any way, knowing how and when to blog is a critical skill. Blogging is a key lead generation mechanism, and a great way to set you apart from your competition. In fact, marketers that prioritize blogging see 13-times the ROI of businesses that don&#8217;t.1 [&hellip;]</p>

The Targeting Advantage: How Identifying Your Ideal Prospects Will Help You Close More Deals

While it may be tempting to cast the widest net possible when trying to attract new customers, this may not actually deliver the most—or the best—prospects. Today, growing your business doesn’t mean throwing a bunch of marketing dollars at generic campaigns and seeing what sticks; it’s about targeting the most ideal prospects in order to [&hellip;]</p>

How to propel your lead gen activities with original content

Developing original content—like eBooks, guides, case studies, blogs, and whitepapers—can have a multitude of benefits to your business. Not only does it help you establish your brand as a subject matter authority in your area of expertise, but it can provide valuable material for driving and strengthening your lead generation campaigns. In this over saturated [&hellip;]</p>

6 Landing Page Mistakes to Avoid

It’s safe to say that all businesses today leverage a website as part of their overall marketing strategy and a destination for lead gen campaigns and communications. Yet despite your best efforts, like many B2Bs, you might be finding that your campaigns are not generating the conversion levels you were hoping for—and it might be [&hellip;]</p>

Account-Based Marketing Best Practices

In our last blog post, we discussed the advantages of adopting an account-based marketing (ABM) strategy, which centers around delivering highly targeted, one-to-one engagements instead of the traditional one-to-many approach. Now let’s take a look at some of the best practices that can help make your ABM campaigns a success.  </p>

Why Account-Based Marketing Is A Must For B2Bs

In the past, account-based marketing (ABM) was primarily seen as a strategy that only fairly large companies would leverage. Today, as the market for goods and services has become increasingly competitive and B2B buying cycles more complex, ABM is not only more effective – but is essential – in helping companies of all sizes effectively [&hellip;]</p>

5 Best Practices For a Successful Paid Search Campaign

Google reports that it processes an astonishing 70,000 search queries every single second, equating to over 2-trillion global searches each year.1 With volumes that enormous, who would want to pass up the opportunity to capitalize on all that traffic to get noticed and drive new business? With a successfully executed Google pay-per-click (PPC) campaign, businesses [&hellip;]</p>

The “3-30-3” Rule: Does your marketing content measure up?

So you’ve decided to incorporate a content strategy into your marketing plans—great! While numbers show that conversion rates trend at six times higher for companies leveraging content marketing than those that don’t,1 simply putting content out there doesn’t guarantee it’s going to resonate with your customers. In a previous blog, we discussed some of the [&hellip;]</p>

The Importance of Video Marketing

Among the many channels and strategies for marketing today, there is no denying that video has slowly taken over as a top, if not the top, form of engagement and an essential part of any marketing plan. With 66 percent of B2B buyers reporting they prefer to learn about a product or service through video versus [&hellip;]</p>

Demand Generation Strategies That Drive Results

So you want to grow your business, sell a new product or service, or just drive additional revenue – but where do you start? In today’s competitive, saturated market it can be difficult to cut through the white noise and effectively engage your prospective customers while providing a measurable return on investment (ROI). There are [&hellip;]</p>

How and Why to Implement a Content Marketing Strategy

In today’s over-saturated market with an abundance of choices for nearly every type of product or service, finding new ways to stand apart from the competition is paramount in order to remain successful. One of the quickest and most effective ways to do that is by implementing a content marketing strategy. On average, conversion rates [&hellip;]</p>

Customer Engagement: The Growing Need for Personalization

With over 90 percent of today’s customers reporting they are more likely to interact with brands that recognize them and provide relevant offers or recommendations1, it is vital for businesses to implement a personalization strategy in order to remain competitive. Gone are the days when simply placing a customer’s name on an otherwise generic sales [&hellip;]</p>

Adobe + Microsoft: Helping simplify big data for more effective customer engagement

Unless you’ve been living off the grid for the past couple of decades, you’ve used Adobe projects, even if you’ve never paid for them. By 2011, Adobe Flash Player virtually owned streaming video with a 99% market penetration in fully developed markets such as the United States, Canada, Germany, and New Zealand. Opened a PDF? [&hellip;]</p>

Why Good-Better-Best Pricing Works, and How to Implement It

Whether you’ve noticed it or not, good-better-best pricing is everywhere you look. Also known as ‘tiered pricing,’ the good-better-best pricing strategy generally offers customers three options for a product at gradually increasing prices: the ‘good’ option, the ‘better’ option, and the ‘best’ option. Any time you go to a restaurant or a movie theater and [&hellip;]</p>

Insights Inspired by "The Conversion Code" (Ch. 1)

At least for most of the clients we work with, it’s not just “need more leads?” (the title of this chapter). It goes well beyond that, because leads are life (at least the life of the business). Smith claims that people buy because they trust you or your business, and that on the web, great [&hellip;]

Why run a drip email campaign?

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from

Cloud modernization simplified: selling the Azure cloud with just four simple words

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand [&hellip;]</p>

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