Insights Inspired by “The Conversion Code” (Ch. 1)
At least for most of the clients we work with, it’s not just “need more leads?” (the title of this chapter). It goes well beyond that, because leads are life (at least the life of the business).
Smith claims that people buy because they trust you or your business, and that on the web, great design builds trust. He then gives three sources for his assertion. I think the jury is out on whether great design builds trust specifically, but I’ll agree that clean, effective design conveys a sense of quality, professionalism, and competence. Assuming potential customers want (or even demand) quality, professionalism, and competence from the companies they buy from (and it’s fair to say they do), sure, design can increase a prospect’s trust in your company’s ability to deliver quality products and services.