Cloud modernization simplified: selling the Azure cloud with just four simple words

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand for businesses to obtain, store, and secure their data, the traditional on-premises infrastructure is quickly becoming a thing of the past, requiring a more modern, scalable, and flexible infrastructure like the Microsoft Azure cloud provides.

By now, most organizations realize the need for modernization, yet many still feel overwhelmed by the cloud, what it takes to get there, and which one to choose. When people are already overwhelmed or confused by options and information, giving them even more to ingest likely won’t help them make a decision. By instead focusing in on just a few key concepts and benefits of the Azure cloud, you can help simplify the decision for your customers.

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Driving enterprise social with Yammer for Office 365

The modern workforce, with employees more often telecommuting and working across different time zones, can present challenges to effective collaboration and communication.  This can manifest into a decrease in employee productivity and an increase in frustration. Fortunately, Microsoft Office 365 and Yammer have joined forces to create an integrated solution that will open up lines of communication and vastly increase collaborative efforts.

For Microsoft partners looking to demonstrate additional value to their existing or potential Office 365 customers, Yammer offers a premier enterprise social networking service that can help companies to connect and collaborate in a modern way. When teamed with the Office 365 suite, the Yammer integration offers a smarter and faster way to bring colleagues together while facilitate sharing and discussion.

Let’s take a closer look at some of the key features of this solution that can help position it to potential customers:

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Swaying toward starting a newsletter?

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide.

Sway is a feature of the Office 365 suite you likely already have and use, which helps you create and share interactive content in minutes. Let’s take a look at how you can leverage Sway to create newsletters that wow audiences.

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Why Good-Better-Best Pricing Works, and How to Implement It

Whether you’ve noticed it or not, good-better-best pricing is everywhere you look. Also known as ‘tiered pricing,’ the good-better-best pricing strategy generally offers customers three options for a product at gradually increasing prices: the ‘good’ option, the ‘better’ option, and the ‘best’ option. Any time you go to a restaurant or a movie theater and they offer you small, medium, and large options, that’s good-better-best pricing. When you book a flight and choose between coach, premium economy, and business class: there’s good-better-best again. Every time you fill your car up with gas, ‘good,’ ‘better,’ and ‘best’ are represented by regular, plus, and premium options. With the prevalence of this pricing strategy, it stands to reason that this is an effective practice, so let’s take a closer look at how it works.  Read more

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Why run a drip email campaign?

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from you the first time you make contact with them. It is critical that you stay engaged with potential customers until such a time as they are ready to make a purchase.

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