Adobe + Microsoft: Helping simplify big data for more effective customer engagement
Unless you’ve been living off the grid for the past couple of decades, you’ve used Adobe projects, even if you’ve never paid for them. By 2011, Adobe Flash Player virtually owned streaming video with a 99% market penetration in fully developed markets such as the United States, Canada, Germany, and New Zealand. Opened a PDF? You probably did so in Adobe Acrobat Reader, especially back in the dark ages when PDFs were brand new.
Creative professionals—especially those in the marketing business—have invested thousands of dollars apiece in Adobe products like Photoshop, Illustrator, InDesign, and TypeKit, partly because they’re worth it, but mostly because they’re indispensable.
But let’s say your business has crafted a digital marketing experience for your customers that’s as incredible as the Adobe products you used to create it. Now what? Do you have any idea how effective your engagement efforts are with your customers? How about which devices they’re using? Or the level of communication they want from you, if any?
Like many companies struggling to understand their customers’ behaviors and needs, the answer is probably not. In order to gauge the results of your efforts and better understand how your customers are interacting, it takes mindbogglingly gigantic amounts of data and the ability to process, manage, and synthesize it effectively.
Big data made simple
Big data isn’t getting any smaller, and the struggle to harness the enormous volumes of data generated by consumers today is real. Yet thanks to the recent partnership between Adobe marketing and Microsoft—a big data industry leader—they’re delivering the 360-degree customer view that every business with the hope of remaining competitive today desperately needs.
Adobe Experience Cloud connects web analytics, content management, audience profiling, and campaign orchestration together, then aligns with Microsoft Azure and Microsoft Dynamics 365 to leverage Microsoft’s world-wide infrastructure, ability to scale on-demand, and the capacity to store, manage, and analyze big data.
“By connecting the Adobe Experience Cloud and Document Cloud with Azure, Dynamics 365, and Power BI,” says Nik Shroff, Microsoft’s solutions director, “we’ve developed comprehensive content, marketing, sales, and data capabilities that no single vendor can offer.”
With Adobe and Microsoft, organizations can identify best prospects, generate unified customer profiles based on every interaction with the company, and create individually tailored messages for each lead. With the ability to process, interpret, and act on rich data in real time, marketing efforts become measurably more targeted and effective, productivity and acquisition go up, and time to market goes down.
You can read more about the Adobe + Microsoft partnership and how the joint solutions can help bring your customer engagement efforts to the next level, here.