Why run a drip email campaign?

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from you the first time you make contact with them. It is critical that you stay engaged with potential customers until such a time as they are ready to make a purchase.

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