LinkedIn campaign to promote case study generates new leads for CDW

CDW, a Microsoft Tier 1 Cloud Solution Provider, sought to leverage its newest case study in an effort to generate awareness and new leads. Cadence Preferred developed strategic content and creatives for a targeted LinkedIn ad campaign, offering a free download of the case study highlighting CDW’s competency in cloud migration.

Over the course of 4 weeks, the campaign generated 532 clicks to download the gated case study and an overall engagement rate of .64%, capturing an impressive number of net new leads for CDW further engage.