Unity receives record number of leads from eBook crafted by Cadence Preferred
Unity is the world’s leading AR/VR (augmented & virtual reality) platform for creating and operating interactive, real-time 3D content. Unity brought in Cadence Preferred to help conduct interviews with several automotive, transportation, and manufacturing (ATM) industry leaders using Unity technology and to craft an eBook highlighting the effects across various use cases.
The resulting eBook not only communicated the unique value and impact that Unity is bringing to the ATM industry, but resulted in the highest number of opportunities from any eBook the company had ever produced – nearly 4,000 new leads, 75% of which were net-new. Unity has since hired Cadence Preferred to develop subsequent case studies to highlight additional success stories and impact that Unity technology is having across various industries.